James T. Edmondson / Type & Lettering

Undefeated Archives and The Billboard Project

I worked with art director Julia Tsao on this tiny bit of lettering for Undefeated’s website. I was stoked to contribute this small piece, as the overall website redesign came out beautifully. Julia rules.

I struggled on this one to create something that was aggressive and masculine, as dainty and cute are a bit more within my wheelhouse. I broke out the Sharpie Magnum, and went to town. Then I started drawing.

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