James T. Edmondson / Type & Lettering

SPD 48

The theme of this Society of Publication Designers award show was “Bespoke”, so hand lettering was a natural choice for the art directors.

Sometimes letters aren’t enough for people, and they like ornamentation and filigree to make a piece compelling and cohesive. The technique I used to here to get everything to agree as a family was to maintain a rule of using only thin lines and dots. Hierarchy was achieved with doubling and tripling the lines with dots between to aid legibility.

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