James T. Edmondson / Type & Lettering

Joey the Cat

I worked with legendary skeeball persona Joey the Cat to rework his logo into a more polished and friendly lock up. The goal was to create something that said, “Hey, I bet you want to rent some skeeball machines for your next party or corporate event.”

In addition to the logotype, I also provided Joey with the uppercase of a typeface. By no means is it a complete font, but definitely something that’s helpful in producing promotional materials.


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02

Logo badge

03

Landscape version

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Custom typeface

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That’s true